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How multi balms became Korea's biggest beauty trend of 2022
This concept trickled down to beauty products, too, with the rise of multi balms. For those unfamiliar, they are basically oversized lip balms for your whole face. You can glide them onto your face, neck, cuticles, or whatever feels dry for hydration and glow, without using your germy fingers. They even have benefits beyond that, which we'll get into soon enough.
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This multitasking stick from Kahi is the perfect on-the-go hydrator for dry, crepey skin. It can be applied under or over makeup to instantly treat dry patches and smooth the appearance of wrinkles and fine lines. Our tester loved the lightweight balm texture, which hydrated without feeling greasy, and it glided smoothly across the skin.
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And while multi-balms have since become a much bigger K-beauty category, Kahi has stuck with the formula that helped popularize them (the original Multi Balm hasn't been reformulated in six years!).
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Korean brands accounted for nearly 40% of the top 100 skincare products sold during the event that ran from June 23 through 26, according to Amazon. Kahi appeared in the rankings.
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Aqua Balm — infused with salmon collagen and fermented oils, the stick helps hydrate the skin instantly, improve elasticity, and reduce the appearance of fine lines while giving skin a fresh, dewy look.
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Wrinkle Bounce Multi Balm — the multitasking balm hydrates, smooths, and adds a luminous glow to the skin in seconds. It's infused with ingredients like salmon collagen and salmon PDRN, which deeply hydrate and plump the skin.
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Wrinkle Bounce Multi Balm — a solid moisturizer that hydrates, plumps, and smooths the under-eye area, in addition to the lips, cheeks, and anywhere else in need of maximum moisturization. By quenching dryness, the formula delivers instantly glowy skin and smooths the appearance of fine lines.
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Sun Stick Airy Fit S — described as super lightweight, no white cast, fragrance-free, this Korean sun stick is a travel-friendly, super cute addition to your bag charms along with key rings.
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Kahi Wrinkle Bounce Multi Balm as Best for Fine Lines — This formula features salmon collagen and salmon polydeoxyribonucleotide (PDRN), two major players in K-beauty.
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