How Multi Balms Became Korea's
Biggest Beauty Trend of 2022

This concept trickled down to beauty products, too, with the rise of multi balms. For those unfamiliar, they're essentially oversized lip balms made for your entire face — glide them onto your face, neck, or cuticles for hydration and glow without touching them with your fingers. And the benefits don't stop there.

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KAHI's products featured and seen in

SheKnows | June 23, 2026
"Late-Night Scrolling? Here Are 15 Under-$35 Prime Day Beauty Deals You Won't Regret in the Morning"
Product Focus: Wrinkle Bounce Multi Balm — praised as a hydrating, smoothing balm infused with salmon collagen and PDRN that delivers on its promises.
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InStyle | June 22, 2026
"Shoppers Noticed a 'Reduction in Fine Lines' and 'Plumped' Skin After Using This $22 Moisturizer"
Product Focus: Wrinkle Bounce Multi Balm — described as a solid moisturizer that hydrates, plumps, and smooths the under-eye area, lips, cheeks, and beyond.
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CBS LA Mornings | June 22, 2026
"Amazon Prime Steals and Splurges" — Go-To Girlfriend Segment
Product Focus: Sun Stick Airy Fit S — a super lightweight, no white cast, fragrance-free Korean sun stick, perfect for travel and easy to clip onto bags or keychains.
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Parade | June 29, 2026
"8 Best Travel-Sized Beauty Essentials Your Carry-On Needs"
Product Focus: Aqua Balm — a travel-friendly skincare staple infused with salmon collagen and fermented oils, hydrating skin instantly and improving elasticity for a fresh, dewy look.
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